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Helping to develop future leaders from the University of Leicester

2017 - April, Latest news

asra Housing Group recently hosted a visit by students from the University of Leicester. The students were taking part in a programme of learning delivered by Common Purpose in partnership with the University of Leicester.

The programme is aimed to prepare university students to be effective leaders and to help them be successful as they start out on their career paths.

This opportunity provided students from the University of Leicester to obtain a greater understanding of asra Housing group and the challenges it faces.

"Thank you for allowing us to work with you all at asra. I know we all really appreciated and and enjoyed the experience. I hope everything goes well for your digital journey."

Tamsin Drury, Student at the University of Leicester

Nick Cullen, Digital Marketing Manager hosted the session where the students were provided a brief overview about asra Housing Group and were then presented the challenge of coming up with creative ideas on how could we encourage 50% of our customers to choose digital channels as their first line of communication with us.

Those in attendance explored this real world challenge in more detail during the session and presented some interesting ideas. They were also provided constructive feedback on their ideas and presentation in the end.

“It was an absolute pleasure meeting with the students and having the opportunity to talk to them about our Digital Transformation. They came up with some really creative and clever ideas on how we can continue to promote our digital channels to our customers and I thoroughly enjoyed the session. I wish all of the students luck with their respective degrees.”

Nick Cullen; Digital Marketing Manager

asra Housing Group feels immensely proud to be a contributor on the Common Purpose Frontrunner programme and in helping develop future leaders.       

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